A frequent concern about the “hyper-connected” society in which we live has always been that technology makes people more isolated. As my mother would say “People don’t meet with each other in person anymore”…
But technology has started to change this, too. Websites such as Meetup or Skillshare have been helping more and more people meet in person every day. Both sites, are making it possible to meet at different places to share experiences and learn from others.
True. It’s nothing new. Millions of people already participate in continuing education programs at various educational institutions. The big difference here is that the “experts” are not teachers. This time experts are everyday people who are still in the trenches of their given field. And although they don’t make a living from teaching these classes, they do benefit from meeting people and positioning themselves as leaders in their field.
Without having to pay much, anyone can learn anything from just about anywhere. Thanks to Skillshare and Meetup, every week there’s something new to learn like marketing for start-ups, how to present in public or life hacks to improve your well being.
But the story does not need to end after a class or meetup is finished. With bContext, the organizers of these events have started to record their voice and visual presentations to share them privately or publicly after the event. Check out an example of Scott Britton’s class about Sleep Hacks.
With bContext, anyone can transform on site events into online content that can be distributed via different channels for different purposes. Here’s a list with some ideas of what experts/teachers can do after recording their classes or meetups with an iPad.
- Use it as a marketing tool. bContext allows users to cut their presentation into different segments. Experts/teachers can pick one of these segments or create a new one to share publicly via blog posts, Facebook,Twitter or Linkedin. The idea is to create a teaser that will make people aware of the quality of the content they produce. Scott, for example, allowed us to share a segment of his presentation in this post. To see the whole presentation you will have to go to his class.
- Share more than just the slides. Many times after a presentation, the event’s participants ask the presenter for the slides. With bContext, experts/teachers can share presentations privately (including the presenter’s voice). In the case of Skillshare, for example, experts can add a private link to their class syllabus. Meetup organizers can share the same links to their Meetup pages.
- Keep the conversation going. Another option for private sharing would be to create a private group with the class/meetup attendees. This allows the content owner to share their presentation and monitor who accesses the content. At the same time, each voice-slide includes a chat where experts can answer questions or comments made by the class/meeting participants after the event.
- Monetize the content: With bContext users have the option to convert content to video — allowing experts/teachers to sell their content using platforms such as Udemy.
These are just a few ideas of what experts/teachers can do with their content by recording it with bContext.