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Privacy Policy

Effective Date:June 1, 2012

Last Updated Date:June 1, 2012

This Privacy Policy is incorporated by reference into the bNapkin Terms Of Use. The term "bNapkin," "we," and "us" includes bNapkin Inc. and our affiliates. The Privacy Policy explains how bNapkin may:
use, and
information it obtains through the bContext Service.

The "bContext Service" is defined as any website, mobile application, or Internet service under the control of bNapkin Inc., whether partial or otherwise, in connection with providing an online platform for bNapkin's services.

Policy Scope. This Privacy Policy covers how bNapkin treats personal information ("Personal Information") and other information that bNapkin collects through the bContext Service.

Personal Information Defined. bNapkin considers "Personal Information" to include information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, or phone number. bNapkin does not consider Personal Information to include information that has been anonymized so that it does not allow a third party to easily identify a specific individual.

Use and Acceptance. By using this website or the bContext Service and accepting the Terms of Use, you also agree to this Privacy Policy. If you do not accept this Privacy Policy, you must not use this website or the bContext Service.

New Uses of Personal Information and Other Information. From time to time, bNapkin may use Personal Information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change regarding information previously collected, bNapkin will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.

Posting of Revised Privacy Policy. bNapkin will post any adjustments to the Privacy Policy on this web page. The revised version will be effective at the time it is posted. If you are concerned about how your information is used, bookmark this page and read the Privacy Policy periodically.

Other Websites and Pages. When you navigate away from the bContext Service to websites or apps controlled by third parties, you leave the bContext Service, at which point this Privacy Policy no longer applies. You will not receive a notice warning when you leave the bContext Service.


Personal Information Collection. You must register to use the bContext Service. To register, you will need to provide Personal Information, such as your name, password, and email address.

You may also register by using your log-in credentials from social networking websites, including Facebook, Twitter, or LinkedIn. When you register in this way, we may collect Personal Information from such social networking website. For example, when you log in with your Facebook credentials, we may collect the Personal Information you have made publicly available in Facebook, such as your name and profile picture. We may also obtain other information with your permission, such as your email address. The information the bContext Service obtains may depend on your privacy settings with the social networking website.

Using the bContext Service. We may collect Personal Information you provide while using the bContext Service. For example, we may collect your Personal Information if you include it within a bFile.

Mobile Device. We may collect and store your location information if you enable your mobile device to send it to us. Collection of this information may improve the provision of the bContext Service.

iTunes Store. We may collect Personal Information from Apple when you download the app from the iTunes app store, such as your Apple ID.

Customer Support. We may collect Personal Information through your communications with our customer-support team.

Cookies, Automatic Data Collection, and Related Technologies. In addition, the bContext Service collects and stores information that is generated automatically as you use it, including anonymous usage statistics.

When you visit the bContext Service, we and our third-party service providers also receive and record information on our server logs from your browser, including your IP address, and from cookies and similar technology. Cookies are small text files that we place in visitors' computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the bContext Service may not work properly.

By using the bContext Service, you are authorizing bNapkin to gather, parse, and retain data related to the provision of the bContext Service.


Internal and Service-Related Usage. bNapkin uses Personal Information for internal and service-related purposes only and may provide it to third parties to allow bNapkin to facilitate the bContext Service. For example, users of the bContext Service may view your profile along with the content you publish, or the bContext Service may display your Personal Information when you contact other Users using the bContext Service.

Marketing. bNapkin does not rent, sell, or share Personal Information about you with other people or nonaffiliated companies for direct marketing purposes [without your permission]. bNapkin may allow access to other data collected by the bContext Service to enable the delivery of online advertising on this website [or other websites,] [direct marketing and offers,] or otherwise facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you.

Improve Service. We may retain any data you provide to:

Provide customer support;

Track the types of questions we receive;

Analyze trends;

Track user movement;

Personalize your experience; and

Otherwise enhance the Service.

Aggregate Data. bNapkin may anonymize and aggregate data, such as demographic information, collected through the bContext Service and use it for any purpose.

Communications. We may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as billing, account management, or system maintenance.


Vendors and Suppliers. bNapkin may share any information it receives with vendors and service providers retained in connection with the provision of the bContext Service. They may use the information only for the specific purposes defined by us as allowed by this Privacy Policy.

Social Networking and Other Websites. The bContext Service may allow you to share Personal Information with social networking websites, such as Facebook. We do not share your Personal Information with them unless you direct the bContext Service to share it. Their use of the information will be governed by their privacy policies, and you may be able to modify your privacy settings on their websites.

Search Engines. Your content and some Personal Information, such as your name, may be displayed to the public through search engines or similar services when you publish your content on the bContext Service.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your Personal Information, other account information, and content if it believes doing so is required by law or if those actions are reasonably necessary to:

comply with legal process, such as a court order or subpoena;

enforce this Privacy Policy or bContext's Terms of Use;

respond to claims that any content violates the rights of third parties;

respond to your requests for customer service;

respond to law enforcement;

investigate and prevent unauthorized transactions or other illegal activities; or

protect our or others' rights, property, or personal safety.

Merger, Sale, or Other Asset Transfers. Information about you in bNapkin's possession may be disclosed as part of a merger, acquisition, financing due diligence, sale of company assets, or transition of service to another provider, as well as in the unlikely event of insolvency, bankruptcy, or receivership in which your Personal Information would be transferred as one of the business assets of the company. bNapkin does not guarantee that any entity receiving such information in connection with one of these transactions will comply with all terms of this Privacy Policy.

bNapkin may also disclose your Personal Information with your permission.


We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, bNapkin cannot ensure or warrant the security of any information you transmit through the bContext Service, and you do so at your own risk. bNapkin does not accept liability for unintentional disclosure.

By using the bContext Service or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the bContext Service. If we learn of a security system's breach, we may attempt to notify you electronically by posting a notice on the bContext Service or sending an email to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us at privacy@bnapkin.com.


bNapkin does not knowingly collect, maintain, or use any Personal Information from children under 13 years of age. No part of the bContext Service is directed to persons under the age of 13. In fact, you must be at least 13 years of age to set up an account with the bContext Service. IF YOU ARE UNDER 13 YEARS OF AGE, PLEASE DO NOT USE OR ACCESS THE BCONTEXT SERVICE AT ANY TIME OR IN ANY MANNER.

If we become aware that we have collected any Personal Information from children under 13, we will promptly delete such information from our databases. If you are a parent or guardian and discover that your child under the age of 13 has obtained a bContext Service account, then you may alert us at privacy@bnapkin.com and request that we delete that child's Personal Information from our systems.


By choosing to visit the bContext Service or otherwise provide information to bNapkin, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the state of New York and the adjudication of any disputes arising in connection with bNapkin or the bContext Service will be in accordance with the Terms Of Use.

If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your Personal Information to the United States to us. By providing your Personal Information you consent to any transfer and processing in accordance with this Policy.


If you would like to update or correct any information that you have provided to bNapkin through your use of the bContext Service or otherwise, or you have suggestions for improving this Privacy Policy, please send an email to privacy@bnapkin.com.

Contact Info

bNapkin Inc.

226 E70

New York, NY